Perpetual Early Adoption
How do things change? Yeah, I know, that sounds like a bunch of metaphysical BS. But it starts getting practical when you add a qualifier statement like change "from what in and to what" and then apply that to a specific field, like, say, marketing.
Every business school student comes across the idea of a product lifecycle: a product or service gets introduced, pickedup by early adopters, then mainstream adopters, and then onto late adopters. There's been a lot of early adopter buzz lately among social media geeks. You know, the people who've been on Twitter since it began.
Robert Scoble, champion of early adopters everywhere, wrote about Early Adopter Angst on his blog today. The take away message here, at least for me, is early adopters are the ones driving change in society. I certainly buy into that; you can follow me on Twitter to prove it. But I came away from Scoble's article with a nagging sense of "something's missing here."
A product, service or idea, if it's to appeal to even the earliest of adopters, needs to be seen as worthwhile. And for that, it has to make sense within the context of the current culture. Ideas too far ahead of their time can wither and die without as much as a whimper, let alone an echo.
And that idea came from remembering something I read a while ago in the book The Wisdom Paradox. I don't recall the specific terms used, but the sense of it is something like you never here about the real geniuses because their ideas are so far ahead, no one at the time can relate to them. Passenger service didn't make sense when there were no railroads, buses or airlines, for example.
Scoble promotes the idea that Twitter will be mainstream in a few years. Maybe. But even if an idea does make at least a little sense, I think it can remain in the early adopter stage for a long, long time.
One of the things I do is something called the Feldenkrais Method. Without getting into specifics here - click on the link in my blog's sidebar to read about it - it's been stuck in the early stage of the early adopter stage for about 40 years. And I don's see it getting out anytime soon.
And I think that's a shame. It has real benefits to offer almost anyone. Yet, today, it's somewhat known within the various flavors of physical therapy, and almost not at all outside them.
One of the things it does well, better and easier than anything else I've experienced, is change the state of tonus in your body. That is, it loosens overly tight muscles and tightens overly loose muscles, result in better posture and ease of movement. And, of yeah, it makes you feel good, and even reenergized. And you can get pretty stiff and tight by, say, staring at a computer screen for long periods of time.
It's been in the early adopter stage for 40 years or so. A related method, the Alexander Technique, has been in the early adopter stage for over 100 years!
Will they ever get out of the early adopter stage? Hard to say, but I'm thinking probably not. But I'm glad I adopted it early, even if no one's heard of it. The challenge is relating it to everyday life of all of us, not just people who need to rehab. It really does have benefits for all of us.
Will maintreamers and late adopters get in on it? I hope so, but I fear the answer is no.
But, hey, we can still Twitter about it, can't we?
Technorati Tags: feldenkrais, learning, marketing, socialmedia, change

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Representations of perceived Peripersonal space (the portion of space is represented by the particles surrounding the dummy) with (on the left) and without (on the right) tool manipulation. Image from HT Labs