23 Nov 08 Earning Online Reputation and Authority
If I’m understanding Steven Hodson’s riff on Seth Godin’s earlier post, old media like the New York Times are losing online reputation and authority along with ad and circulation revenue. And The Times didn’t have to come to this, but they’ve dragged their corporate feet on adopting new media strategies that could have let them grow within the new environment.
But this doesn’t mean new media like blogs et al will take their place. They have to earn their own online reputation and authority. Without those two qualities, it doesn’t matter whether they are old or new.
Hm, maybe.
But I’m certainly not looking forward to opening my front door on Sunday morning and not finding a thick copy of The Times waiting for me.
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