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| Image by gbaku, via Flickr (CC license) |
| With nothing else to do with it, lots of us veged out in front of the tube. |
Much of the useless information I know came from watching television. I know
who shot JR, for example. Or,
McDreamy and
McSteamy used to live in New York, and McSteamy slept with McDreamy's wife.
Yep, I've pissed away a lot of hours in front of the boob tube.
But not nearly so much in the last couple of years. There are plenty of other ways to consume media time - blogging, twittering, sharing stuff with friends and family. What? You thought I was going to talk about using the time to read or exercise?)
Oh, we still watch a few favorites, whenever we want, thanks to TIVO. But consuming media - maybe better put as using media like television - isn't the same as it was and never will be, thank goodness.
Author Clay Shirky has made a career out of talking about this kind of stuff. His book Here Comes Everybody will give you a clear view of what's going on with media and society. And a transcript of his speech at the Web 2.0 Conference puts it in a little more perspective.
Society's television viewing bender came not from the invention of television, but was a kind of side effect from adopting the 5-day work week in the 20th century. That change created a big dab of free time, and Philo T Farnesworth, David Sarnoff, William Paley, et al were happy to fill it.
Shirky calls the free time a cognitive surplus, time you brain doesn't have to think about work. With nothing else to do with it, lots of us veged out in front of the tube. The tube produced, and we consumed; a classic one-way interaction.
But the internet and social media have changed all that. We can still consume media, but we can also produce out own content and share it with whomever we please quite easily and cheaply.
And what's astonished people who were committed to the structure of the previous society, prior to trying to take this surplus and do something interesting, is that they're discovering that when you offer people the opportunity to produce and to share, they'll take you up on that offer. It doesn't mean that we'll never sit around mindlessly watching Scrubs on the couch. It just means we'll do it less.
And that's making for a big change that will be even bigger when today's toddlers grow up:
Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.
That all sounds like the most wonderful thing - and it is. But I think there are going to be some side effects that aren't necessarily good ones.
Increasingly we can consume, produce and share media on the go with mobile devices like iPhones, Blackberries, or whathaveyou. And we've probably all experienced trying to hold a conversation with someone who's preoccupied with reading email or looking something up on one of those mobile devices.
I've referred to this continuous partial attention syndrome previously. I expect it will get a lot worse as things unfold.
But at least we won't spend enormous amounts of time watching and wondering who shot JR.